What is brand and marketing advocacy
People publicly advocating about you
More than 80% of people research online before buying.
Brand and Marketing Advocacy are about those people who love your brand and continue to promote organically your brand to new customers.
It is about creating a strategic program and getting your existing happy customers to talk about your products and services.
Team of Advocates for Good Causes Companies
Who we are
Team of teams
A nonemployer brand and marketing advocate agency, acting as a lead agency to guide multiple agencies and internal marketing teams covering the advocate marketing field.
Collaborate with your people
Strategists, creatives, digital marketers and other specialists will work together to collaborate with your marketing team or with your agencies to create and develop a system for identifying, nurturing and mobilizing your brand advocates through a complete advocate marketing program.
We believe in trust, strategy, empathy, innovation, flexibility, entrepreneurship and ethics. We work and perform with talents and companies all over the world.
From our experience with brands in industries like Financial, Law, IT, Automotive, Energy, Culture, NGO, Healthcare, we see them seeking more simplified marketing processes.
How can we help
How do you benefit as a Company Director or Business Owner
How do you benefit as a Marketing Professional
Having a network of specialized agencies and experts, we ensure our clients receive the expertise that they need through a predictable process.
Make your advocates the heart of your marketing strategies
You sure have many advocates who are already recommending you.
An advocate marketing program simply allows you to develop a strategy, create and organize a process, mobilize your advocates to support your existing sales and marketing initiatives, and recognize them for participating. This program will integrate and naturally fit into your existing marketing workflow.
Accelerate sales and increase customer lifetime value through your brand advocates
Inbound and content marketing75%
Sales teams will choose the advocates who are most relevant to their prospects’ industry, seniority and use cases.
The more they advocate for you, the loyal they become. You can also get real-time feedback from your customers with a powerful advocate program.
Advocate marketing can generate more high-quality referral leads because buyers are influenced by others when making purchasing decisions.
Your advocates can promote your brand offers and contribute with authentic content to your lead generation efforts (offers, ebooks, webinars). Advocates act like a content distribution network by sharing your content to their networks.
Marketing advocacy works with teams, strategies, processes and frameworks.
01 Strategic Plan
A living document with the program’s objectives, process, organization, technology and metrics.
Define the recruiting, engaging and recognizing process of your advocates.
The advocate marketing program needs at least two people from your marketing team.
Organize, communicate with and mobilize advocates in spreadsheets, a dedicated platform or a CRM application.
Measure your program with different tactical metrics.
Work with us
Build connections and trust with your best marketers: your own customers. We can guide you through the process.
Are you a marketer searching for meaning in your career or are you willing to work more for good causes companies? Let's keep in touch, we'll send you updated about our projects.
Phone: +40 744 972 924